Now, the video element's width will dynamically adjust to the width of its containing element, usually the parent or another container. You can do this in HTML5 by setting the element's width attribute to 100%. To maintain the aspect ratio, you should only set the video's width and let the height adjust automatically. However, preserving the video's aspect ratio is crucial to prevent fluid dimension distortion. A percentage-based fluid width would mean that the width of the video container/embedded video changes automatically and proportionally to screen size, saving you the trouble of accommodating every possible device/screen size. To address this, offering a fluid width, such as 100%, is preferable, allowing the video to adjust dynamically based on the parent container's size. The image below shows how the video has overflowed to the visible screen. If the parent container becomes narrower than these declared sizes, the video can overflow, resulting in a suboptimal user experience. This approach is simple but has a major drawback: the video's size remains fixed and doesn’t adapt to different screen sizes. The native HTML5 approach for this looks like the following: CSS – Using Width and Max Width PropertiesĪ widespread practice in embedding videos on websites is to assign static values to the height and width properties of the video element. Today, we’ll explore three such techniques: leveraging CSS properties and media queries, utilizing Bootstrap's built-in ratio classes for consistent responsiveness, and adopting the intrinsic ratio technique with iframe embeds to maintain aspect ratios. But fear not – there are battle-tested design principles and best practices you can follow to tackle these challenges head-on. How To Make Videos Responsive?įor web developers and designers, embedding these responsive videos poses several challenges like aspect ratio preservation, screen size/resolution/orientation disparity for different consumer devices, browser/device API compatibility, and more. This is the broader philosophy of responsive web design, where websites adapt their layout and content to provide an optimal user experience across a wide spectrum of screen sizes and resolutions while ensuring good usability. Responsive video is the science (and art) of designing/formatting videos on websites so that they dynamically adjust their size and layout to fit various screen sizes and orientations, ensuring an optimal viewing experience across different devices, whether your viewers are on smartphones, tablets, desktop computers, or large screen TVs.Īt its core, responsive video design aims to prevent videos from overflowing their containers, becoming pixelated or distorted, or requiring users to zoom in/out to watch the content – all of which lead to loss of engagement and viewer churn. Read on to discover how to optimize videos for every screen as we delve into responsive HTML5 web design. This is where the concept of responsive web design for video comes into play. This digital landscape is far from uniform, with screens varying greatly in size and capabilities. However, not all screens are created equal. Being such an important part, you must provide your users with the most optimal viewing experience and allow them to immerse themselves in the content they consume fully. Whether following the latest vlogger on our phones or watching OTT shows on our TVs, a day rarely goes by without us engaging with some form of video content. Video content has become an intrinsic part of our day-to-day lives.
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