![]() ![]() Half of the test audience receives version A, and half of the test audience receives version B. In both methods, Pardot sends the winning email when the test period ends. Click Schedule to set a date and time for your email to send, or click Send Now to begin the test immediately.Adjust the percentage slider to choose how much of your audience you want to use for testing.Choose a testing period and the criteria.Your audience size for an AB test must have at least four prospects to give you relevant and accurate results. Add your recipient and suppression lists.When you’re done editing your versions, click the Sending tab.Use the A/B tab to toggle between the email versions.On the Building tab of an email draft, click Basic Info.You toggle on A/B testing when you prepare your email draft for sending. Making multiple changes makes it harder to pinpoint what made an email the winner. Based on how your recipient interacts with the email, you can use the A/B test’s record of engagement data to determine and send the winning email.Īs a best practice, change only one element at a time between versions. Use A/B testing to send different versions of your emails to a portion of your list and track how engaging each version is. ![]() ![]()
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